Blog

From the camera to the screen.

Essays, insights and field notes on photography craft — light, portraiture and the eye behind the lens.

July 24, 2026Executives

Headshots After 50 — Age Is the Asset, Not the Problem

There is a moment that repeats itself in the studio: a man of 55 or 60 looks at the camera screen and says — "Wow, is that really me?" Yes. That is what happens when you stop fighting age and start photographing it properly.

Studio portrait — blue blazer, light shirt and red glasses — headshots for dentists, Sharon Gabay

July 24, 2026Dentists

Headshots for Dentists — The Photo That Calms a Patient Before They Arrive

A patient looking for a new dentist is usually a patient who is a little afraid. They browse between websites, and the decision whom to call falls on the least medical thing there is: how you look in the photo.

A young entrepreneur smiling in a light button-down shirt — headshots for high-tech by Sharon Gabay

July 24, 2026High-Tech

Headshots for High-Tech Companies — From the Founders to the Team Page

In high-tech they say image does not matter, that the code speaks. Then a funding round arrives, and the company page opens in front of investors — and the Team page is full of stairwell selfies and a photo from the 2019 company trip.

Studio portrait in a dark suit and red tie — headshots for men, Sharon Gabay

July 24, 2026Men

Headshots for Men: Why "I'm Not Photogenic" Is Not the Story

"I'm not photogenic." I hear it from almost every man who walks into the studio — CEOs, lawyers, entrepreneurs. People who run boardrooms with complete confidence, and turn to wood in front of a camera.

July 24, 2026Lighting in Photography

Lighting in Headshot Photography — Why the Same Face Looks Completely Different

Two photographs of the same person, on the same day, in the same clothes — in one he looks tired and heavy, in the other sharp and authoritative. Nothing changed except one thing: where the light came from.

July 24, 2026Profile Photo

A Professional Profile Photo — One Photo, Every Platform

Your photo appears today in more places than you remember: LinkedIn, WhatsApp, Zoom, your email signature, the company website. In each of them someone decides something about you — before you have said a word.

July 7, 2026Headshot Photography

How to Choose a Professional Headshot Photographer: The Criteria That Matter

Choosing a headshot photographer is not about who owns the most expensive camera — it's about who knows how to bring out the right face in you. Here's what really matters, and how not to fall for the red flags.

A father lifts his son to kiss the stones of the Western Wall during a bar mitzvah, a bird hovering above — street photograph by Sharon Gabay from the book Jerusalemites

June 28, 2026Street Photography

The Boy Who Asked for the Kotel

A family flew from South America so one son could kiss the stones of the Western Wall for his bar mitzvah. Then two birds passed by, and the boy lifted his head. The story behind an anchor image from the book "Jerusalemites."

June 24, 2026Actors

Headshots for Actors — Film, TV & Theater

An actor lives and dies by their headshot. A casting director sees hundreds of faces a day and decides in a split second who to call in. Your photo is what determines whether you get into the room, or not.

June 24, 2026Musicians

Headshots for Singers, Cantors and Musical Ensembles — Stage Presence

A singer, cantor or musical ensemble sells itself through its image. Your photo lives on the album cover, on Spotify, on the show poster and in PR — and it has to capture one thing: who you are on stage.

June 24, 2026Therapists

Headshots for Therapists, Coaches and Consultants — A Photo That Builds Trust

A therapist, coach or consultant doesn't sell a service — they sell trust. The client chooses on a feeling: 'with this person I'd feel comfortable opening up.' A headshot for therapists is the moment that feeling forms, before a single word.

June 24, 2026Resume

Resume Photo That Wins Interviews

A recruiter reading a hundred resumes doesn't start with your experience — they start with your eyes. A resume photo is the first impression, before anyone has read a single word. Here's how to get it right — and when it's even worth including one.

March 31, 2026Headshot Photography

What to Wear for a Headshot and How to Prepare: The Complete Guide

Every question people ask before booking a headshot photographer — straight answers from someone who has photographed thousands of people.

April 11, 2026Executives

Headshots for Senior Executives — When You Lead a Company, Your Photo Leads the Story

A CEO who appears in an article without a professional photo is missing out. A chairperson who uploads a conference selfie to the company site is missing out. A VP who keeps using the same photo from ten years ago is missing out. In the business world of 2026, your photo is your first representative everywhere you aren't physically present…

April 6, 2026Tips

Why You Don't Look Good in Photos | Sharon Gabay

"Why don't I look good in photos? I'm just not photogenic." These are the lines I hear most often in the studio. People walk into a headshot session with a polite smile, but inside they're certain the result will disappoint. They don't believe they can be photographed well…

March 18, 2026Politicians

Headshot Photography for Politicians

In election and primary season, your photo works for you 24 hours a day. Even while you sleep.

March 22, 2026LinkedIn

LinkedIn Headshot Photography: What a Working LinkedIn Photo Looks Like

A LinkedIn profile with a professional photo gets 14 times more views than one without. That is not just a number — it is lost business.

Jerusalemites — the photography book by Sharon Gabay — Sharon Gabay

Updated July 20, 2026Street Photography

How “Jerusalemites” Was Made — 15 Years on the Streets of Jerusalem

Jerusalem is usually documented through its stones. This book turns the gaze toward the people who live among them.

April 6, 2026Headshot Photography

How to Feel at Ease in Front of the Camera

That is the sentence I hear more than any other. From senior lawyers, from doctors, from founders, from executives. Talented women, confident in their field — and tense in front of a camera.

March 26, 2026Personal Branding

Personal Branding Photography

Personal branding starts with a photo

June 6, 2026Pricing

How Much Does Campaign Photography Cost: The Transparent Price Guide

The photo is the cheapest item in the campaign budget — and often the one that returns the most.

March 26, 2026Headshot Photography

Common Headshot Mistakes to Avoid | Sharon Gabay

A headshot is meant to present you as professional, trustworthy, and full of presence. But a few small mistakes are enough to damage that first impression. Here are the most common mistakes amateur photographers make, and how to avoid them.

May 16, 2026Accountants

Headshots for Accountants and Investment Advisors — When the Client Trusts You With Their Money

People don't choose an accountant or an investment advisor by price. They choose by feeling. By trust. In a world where the first meeting starts on Google, on LinkedIn or on the firm's website — your photo is the first impression. It's the digi…

March 22, 2026Corporate Photography

Corporate Team Headshot Day: How It Works in Practice

The whole team is photographed in one day, in the same style, at the same quality, with professional lighting — without taking anyone off work for more than a few minutes.

A dramatically lit studio portrait of actress Nitzan Shik, one side of her face glowing and the other dissolving into shadow — Sharon Gabay, portrait photographer

April 7, 2026Portrait Photography

Light and Shadow in Portrait Photography | Sharon Gabay

A professional portrait is never just a record of a person; it is a way to carry a precise, personal, and moving message. In portrait photography, light and shadow are everything. Shadow is not merely the absence of light. It is an artistic tool that lends depth, emotion, and tension.

March 18, 2026Lawyers

Headshots for Lawyers

The photo is part of the argument

June 6, 2026Campaign Photography

Photography for Knesset Candidates: The Photo That Speaks to Every Voter in Israel

After the primaries the real game begins — and this time you're not speaking to your base, but to the whole country.

Street photography for beginners: how to start shooting the world as it is — Sharon Gabay

April 4, 2026Street Photography

Street Photography for Beginners | Sharon Gabay

Street photography is one of the hardest genres to learn — and one of the most beautiful once it finally clicks.

March 31, 2026Headshot Photography

Headshot or Business Portrait? The Difference | Sharon Gabay

Two terms, two different goals — and why almost everyone confuses them.

March 19, 2026Doctors

Headshots for Doctors

Headshots for doctors and medical professionals: when your photo builds trust before the first appointment

March 26, 2026Tips

Why Phone Headshots Don't Work | Sharon Gabay

Your phone takes incredible photos of food, landscapes, and kids. But when it comes to your headshot, it simply isn't enough.

Dr. Yehiel Lasri, Mayor of Ashdod — photographed by Sharon Gabay

June 6, 2026Campaign Photography

Photography for Municipal Elections: The Photo That Signals Local Connection

In local elections the voter isn't looking for a distant leader — they're looking for a neighbor they can trust.

June 15, 2026Selective Light

Why Selective Light Stops the Scroll | Sharon Gabay

The average person sees hundreds of images a day and scrolls fast. The portrait that represents you cannot disappear into that sea — and this is where selective light comes in.

April 11, 2026Headshot Photography

Headshots for Business Partners

You're two people running a business together. But in the photos on your website, one was shot in a studio two years ago and the other sent a selfie from a conference. One on a white background, the other on grey. One in a suit, the other in a T-shirt. The result? It looks like two strangers pasted…

Updated October 24, 2026Pricing

How Much Does a Headshot Cost? Full 2026 Price List

The question I get most often: "How much does it cost?" The honest answer: it depends. Here is everything that really affects the price — with my full prices, no vagueness.

June 6, 2026Campaign Photography

Photography for Primary Elections: The Photo That Wins Over Party Members

In a primary you don't run against your rival. You run against the party member's attention.

March 24, 2026Headshot Photography

First Impressions in a Headshot | Sharon Gabay

Studies show we form a first impression of a person in a split second — sometimes before we've read a single word about them. Your photo is the single most powerful visual element in your professional profile.

April 10, 2026Academics

Headshots for Academics: Because People Who Change the World Deserve a Photo That Shows It

Some people spend years on research that changes lives. They publish papers, take international stages and lecture in front of hundreds of students, but when they need a profile photo, they send a selfie from the office.

Jerusalem photos — Jerusalem street photography — Sharon Gabay

April 4, 2026Street Photography

Jerusalem Photos — Street Photography | Sharon Gabay

Search for photos of Jerusalem and you usually find the same things — the Western Wall, the Dome of the Rock, the walls of the Old City. Beautiful images, but predictable. Jerusalem is so much more than its stones.

March 26, 2026Tips

Body Language in Portrait Photography | Sharon Gabay

A business portrait is a quiet ambassador for your professionalism. Beyond the choice of lighting and background, body language is one of the most decisive factors in the first impression you make.

June 6, 2026Campaign Photography

Photography for Billboards and Posters: The Image That Works in One Second

A driver passes your billboard at 90 km/h. You have less than a second. The image has to win in that time.

AI headshots vs. a professional photographer, a real business portrait — Sharon Gabay

May 16, 2026Artificial Intelligence

AI Headshots vs. a Professional Photographer | Sharon Gabay

Let's start with the honest part: AI images look stunning. Today's tools can generate a portrait with soft light, a blurred background, a natural smile, even a wrinkle or two so it feels believable. If you don't know what to look for, you'll be fooled.

March 26, 2026Real Estate

Headshots for Real Estate Agents

In real estate, the client chooses you before they choose an apartment. And your photo is what makes them pick up the phone — or scroll past.

March 24, 2026Headshot Photography

Business Portraits on Location: What the Shoot at Your Office Includes

Business portraits at the client's location offer comfort and flexibility while keeping the high standards of studio photography.

June 6, 2026Campaign Photography

Photography for a Digital Campaign: The Images That Feed a Whole System

One billboard lasts a month. A digital campaign burns through an image every day. Without a library, you disappear from the feed.

March 19, 2026Entrepreneurs

Headshots for Entrepreneurs and Startups

Before the pitch deck opens, before a single number is shown, the investor has already decided whether they want to hear you out. Your photo did its job before you even walked into the room.

March 17, 2026Tips

How to Prepare for a Headshot Session: Step by Step

A photo session is an important investment in your personal brand. Many people feel anxious in front of the camera, but the right preparation can turn the experience into something enjoyable and empowering. This detailed guide walks you through, step by step, how to prepare for a headshot session…

Famous portrait photographers as inspiration for business portraits — Sharon Gabay, portrait photographer

March 17, 2026Portrait Photography

Famous Portrait Photographers: Inspiration | Sharon Gabay

The history of photography is full of people who pressed a button — but only a few managed to press the heart. The great portrait photographers were never just technicians or artists; they were intermediaries between the viewer and the person before the lens.

March 19, 2026Executives

Premium Headshot Photography

A Rolex on the wrist. An Armani suit. Flying business class.

April 4, 2026Street Photography

A Jerusalem Gift That Lasts Forever — The Photography Book Jerusalemites

Why the photography book Jerusalemites is a lasting Jerusalem gift for the people who matter to you.

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Tell me what you need and we'll find the right format together. We can shoot in my professional studio, or I'll come to you with a full mobile studio — anywhere in Israel.

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